‘‘The more nature the better’’

We actively support the local environment through simple, meaningful actions.

@Siim Luuka

Social Sustainability

  • We are an LGBTQ+ friendly company.

  • We follow Finnish law and all European regulations.

  • We educate our guests about local culture, nature, and responsible travel.

  • We respect the local environment, including wildlife, reindeer, and reindeer herders.

  • We treat all people equally, regardless of gender, religion, beliefs, or background.

  • We have a safety plan and participate in yearly safety training.

  • Our website uses clear, easy-to-understand language and design.

  • We use clear signage with readable fonts and colors.

  • We collect and analyze customer feedback and improve our services based on guests’ needs.

  • We follow a strict non-discrimination policy and ensure equal treatment for everyone.

Environmental Sustainability

  • We work with local suppliers and farmers, including reindeer herders.

  • We offer transparent and authentic experiences based on local knowledge.

  • We actively reduce the use of water and electricity whenever possible.

  • We use Nordic design and local products in our tours whenever available.

  • We maintain the highest safety standards, including appropriate safety seats for children of all ages.

  • We choose green energy options whenever possible & use modern vehicles to reduce fuel consumption.

  • We use locally produced food and drinks to reduce transportation and CO₂ emissions

  • We collect waste whenever we encounter it to help keep Finnish nature clean & we sort and recycle waste after each tour.

@ @Nikas Sargen

Economic Sustainability

  • We use innovative marketing methods to reduce paper use.

  • We focus on digital marketing and minimize printed materials.

  • We participate in tourism future days and sustainability events to educate our team.

  • We collaborate with partners to support a more sustainable tourism future

@Zoya Loonohod

Plans for the Future

We support public transport

  • We aim to further develop family friendly experiences that respect nature, local communities, and seasonal rhythms.

  • We plan to increase the use of renewable energy and low-emission transportation

  • We will strengthen partnerships with local businesses to support the regional economy.

  • We aim to create more small-group and low-impact tours that allow deeper connections with Arctic nature and culture.

  • We will continue improving accessibility and inclusivity across all our services.

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